Dead or Alive fans in Japan are not thrilled that Koei Tecmo is quietly turning down the sexy costumes

It came out of a Famitsu interview with series producer Yosuke Hayashi, director Akihiro Nakamura, and project manager Tsuyoshi Iuchi about Dead or Alive 6 Last Round. Famitsu asked the obvious question: people want more revealing outfits, so what’s going on?

Iuchi didn’t deny the demand. His answer was that sexy costumes don’t get used much in actual fights. He blamed “embarrassment” and pointed at ranked matches — you don’t see a lot of swimsuit Kasumi running around when people are trying to win. The new plan is outfits that fans of a specific character will keep wearing long-term, not another pile of DLC that sits unused. Sexy stuff, he said, just ended up getting dialed back as a result.

They didn’t slam the door completely. Seasonal costumes and swimsuits are still on the table, and Last Round has already dropped some. The shift is more about what they want to prioritize: character looks people will actually pick, instead of the old “dump a hundred costumes on everyone” approach from original DOA6.

That explanation did not land well. Japanese players have been just as loud as overseas fans. The series built a huge part of its identity — and a lot of DLC money — on costumes. Telling that crowd “people are too shy to use them in ranked” sounds like a stretch when the same company spent years selling bunny suits, nurses, and barely-there beachwear.

Last Round is still getting new characters and outfits while Dead or Alive 7 is in the works. So this isn’t the end of the franchise. It is a pretty clear signal that Team Ninja’s costume philosophy has changed, and a lot of longtime fans think the team is talking itself out of the one thing DOA was never embarrassed about.